By Lakshman das
The significance of rathayatra reached the far corners of the globe now and especially where ISKCON temples are located ever since Srila Prabhupada organised the first rathayatra in San Francisco in 1967 as briefed below. The rathayatra was scheduled on a Sunday the 9th July. On Saturday, 8th July, Jagannatha Deities were brought from Stinson Beach and draped in cloth. Although some rathayatra posters were the only official announcements, everyone in the Haight-Ashbury was talking about the festival. A Krishna parade to the beach! A love feast! Bring flowers, wear bells, paint up, chant, and get high! Celebrate Sri Jagannatha, Lord of the universe!